Colorado Help at Home
Colorado Help at Home is a Colorado-based home care provider offering personalized in-home support services to individuals with physical and intellectual disabilities. Their mission is to empower people to live more independently with the help of compassionate, dedicated caregivers.
The Challenge
When Colorado Help at Home first partnered with Nerdy South Inc., their website was struggling to rank for relevant keywords, traffic was inconsistent, and the site itself lacked the performance and user experience necessary to convert visitors into leads. They needed more than just a refresh—they needed a strategy. The original website was built using a platform that made it difficult to scale content, implement technical SEO best practices, or make meaningful performance improvements. While the brand had a strong community presence, that wasn’t translating into online visibility. Some of the specific challenges included:
- Outdated site structure and design that was struggling to convert users into clients
- Poor mobile responsiveness contributed to higher bounce rates
- Minimal blog content and resource pages to support organic growth
The Solution
Before diving into a full site rebuild, we helped Colorado Help at Home begin improving their visibility through targeted content marketing and SEO adjustments. Once a foundation was laid, we rebuilt their website using a faster, more flexible website builder. The goal was to modernize the look and feel while enhancing performance and usability.:
- Audited existing content for SEO and clarity
- Developed blog content that aligned with user search intent
- Recreated the entire site on a clean, responsive platform
- Made backend improvements to support future SEO and content strategies
The Results
Since implementing these changes, Colorado Help at Home has seen faster load times and higher performance scores across all devices. By combining keyword research with targeted content marketing, the groundwork to improve organic traffic has been laid, and will see further improvements through advanced SEO techniques. All this combined with the new website’s sleek design and strong branding will help support Colorado Help at Home’s organic search performance for further expansion.
We’re continuing to support Colorado Help at Home with ongoing content updates, performance monitoring, and strategic SEO as they expand their services across the state. With a modern website and a clear digital strategy, they’re positioned to reach more families and individuals who need their help.
