David’s Water Systems
David’s Water Systems is a trusted local provider of residential and commercial water treatment and purification solutions, specializing in addressing the unique water quality challenges specific to the Florida coast, such as hard water, sulfur, and well system maintenance. While their reputation for technical expertise was strong, their digital presence failed to reflect their professionalism and created friction for customers needing urgent service or seeking quotes. Nerdy South Inc. partnered with them to overhaul their website and enhance their online presence.
The Challenge
The existing website suffered from several critical issues that hindered business growth and customer trust. The design was dated, relying on stock imagery and presenting a disjointed user experience that immediately eroded visitor confidence. Crucially, the site was not optimized for mobile devices, making it difficult for homeowners to contact them quickly, especially during a water system emergency. Information about their specialized services—like water softeners, whole-house filtration, and well system repair—was buried or lacked clear calls-to-action (CTAs). Furthermore, the site was not structured for local search engine optimization, making it nearly invisible to residents in Palm Bay, Melbourne, and Titusville actively searching for “water treatment near me.”
The Solution
Our team conducted a comprehensive audit and executed a complete platform migration and redesign focused on authority, trust, and conversion rate optimization.
- Designed a Professional, Mobile-First Interface: We implemented a modern, clean layout with high-quality, local photography and a mobile-responsive structure, ensuring immediate credibility and ease of use on any device.
- Enhanced Service Clarity and CTAs: We created dedicated, descriptive pages for core services (e.g., Water Softeners, Iron/Sulfur Removal, Reverse Osmosis), each featuring prominent, trackable forms for instant quote requests and service booking.
- Integrated Trust Signals: We prominently displayed industry certifications, local licensing information, and a rotating section of verified customer testimonials to build immediate rapport and confidence with new visitors.
- Implemented Local SEO Strategy: We optimized the site structure and content around high-intent local keywords (e.g., “Brevard hard water solution,” “Melbourne well water repair”) to capture search traffic directly in their service areas.
- Developed a Resource Center: We built a simple blog/FAQ section allowing the client to post educational content on common local water issues, boosting organic search authority over time.
The Results
Brevard County Water Systems successfully launched a powerful new digital hub that functions as a 24/7 lead generation machine. The modern design and clear navigation immediately improved user engagement and conversion metrics. The company is now positioned as the definitive local authority on water quality, enabling them to reduce reliance on paid advertising and focus on serving the growing volume of high-quality, inbound leads generated directly by the website.
