Island Tile
Island Tile & Marble is Brevard County’s premier destination for luxury surfaces and custom tile artistry. Since 1984, they have evolved from a local remodeling business into a leading importer and distributor, sourcing world-class materials directly from Italy, Spain, and beyond. With a motto of “Where Tile Becomes Art,” they specialize in high-end residential and commercial projects, offering everything from massive porcelain slabs to exotic natural stones.
The Challenge
For a company built on global trends and high-end aesthetics, Island Tile’s digital presence needed to match the quality of its showroom. Their previous website struggled to effectively showcase their massive, ever-changing inventory of over 200 collections. They faced two primary hurdles:
Visual Representation: High-end clients and interior designers expect a digital experience that reflects the luxury of the products.
Market Visibility: Despite being a local leader, they needed a more aggressive strategy to capture high-intent customers actively searching for “luxury tile” and “professional installation” in a competitive Florida market.
The Solution
We executed a dual-track strategy focused on a high-performance website rebuild and a targeted Google Ads engine.
- Custom WordPress Showcase: We developed a sleek, visually-heavy WordPress environment designed to act as a digital showroom.
- Dynamic Product Galleries: We structured the site to easily filter by material (porcelain, marble, stone), use (floor, wall, exterior), and even finish (polished, matte, hammered).
- Educational Content Hub: Integrated a blog and media section to highlight “Life-Sized Tile” trends and technical installation benefits, positioning them as the local authority.
- High-Intent Google Ads Management: We took over their paid search strategy, focusing on high-value keywords that connect with homeowners and contractors ready to buy.
- Performance Max Integration: Leveraged Google’s latest machine-learning campaigns to reach customers across Search, Display, and Video.
- Conversion Optimization: Shifted the focus from “clicks” to “leads,” ensuring ad spend was directed toward users looking for premium imports rather than budget “big box” alternatives.
The Results
Professional Brand Alignment: The new site now matches the “Art” they create, providing a seamless transition from online browsing to an in-person showroom visit.
Increased Lead Quality: By refining the Google Ads targeting, we reduced wasted spend on low-intent queries and increased inquiries for high-margin projects like whole-home flooring and custom marble installations.
Zero Admin Friction: The customized backend allows the Island Tile team to update their collections and showcase new imports from Spain and Italy without technical headaches.
