Mike Jaffe for Palm Bay, Florida City Council

Nerdy South Inc is thrilled to have had the opportunity to work with Mike Jaffe, who is now serving on the Palm Bay City Council in Seat 5. With our expertise in web development and digital marketing, we collaborated closely with Mike to create a dynamic and user-friendly website, a TV advertisement, and sent email marketing messages to registered voters that effectively communicated his vision and campaign platform.

The Challenge

Mike Jaffe has a strong passion for making Palm Bay great, and he wanted to bring positive change to his community through starting a political career. However, like anybody running for a public office, he faced a tough challenge in educating the public on his campaign goals and why they should vote for him.

The Solution

We approached Mike Jaffe’s campaign with a balanced marketing strategy: building an engaging and responsive website, sending email marketing campaigns to registered voters, and producing a television ad for Mike Jaffe’s campaign.

  • Designed a responsive and visually appealing website that highlights the goals Mike Jaffe has for Palm Bay.
  • Optimized keywords so that when people typed phrases like “Mike Jaffe Palm Bay” to learn about him, his website would appear #1 in search results.
  • Sent email marketing campaigns to registered voters in Palm Bay in the months leading up to the election.
  • Produced video for Mike Jaffe to use in a TV advertisement.

The Results

After partnering with Nerdy South Inc., Mike Jaffe not only won the election – but by a landslide!

  • Received more than 44% of the vote in the five-way race; the second place candidate received 17% of the vote.

By combining a meticulously crafted website with an effective SEO and marketing strategy, we are proud to have helped Mike Jaffe secure his spot on the Palm Bay City Council.

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