Performance Lab of California
Performance Lab of California offers training programs and assessments to help athletes in California reach and maintain their training goals. We are proud to have helped them revamp their website to meet the needs of their customers, designed to make their services easily accessible.
The Challenge
Performance Lab of California is known for their athletic performance programs, but was faced with the challenge of a poor performing website. Before partnering with Nerdy South Inc., their website was not running at the speed needed to retain their users, nor were they reaching the level of users needed to meet their goals.
Performance Lab of California needed help improving their website and search rankings to match the quality of their programs and services.
The Solution
We approached Performance Lab of California with a two-step plan to meet their marketing goals: redesign their website to be responsive and easier to use, supported by an effective SEO strategy to boost their online reach.
- Redesigned their website to be faster and easier to use, to help keep customers engaged for longer and to improve their search engine rankings
- Implemented keywords and content to raise their organic traffic and improve online visibility
The Results
After partnering with Nerdy South Inc., Performance Lab of California saw significant improvement:
- Raised their monthly organic traffic to 45,000 visitors each month with more than 1,700 keywords ranking on the front page of Google
- Increased the amount of leads received each month with a fast and user-friendly website
- Online growth helped them meet other business goals, including program and facility upgrades
Nerdy South Inc. helped Performance Lab of California unlock their online potential and grow their presence. By combining a website redesign with a strong SEO strategy, we helped them rank in online search results, generate more leads, and exceed their goals. Performance Lab of California was happy with the results, and we’re overjoyed with the success of our efforts.