Sanity Jewelry
Sanity Jewelry sells beautiful Damascus knives, men’s biker rings, and other biker-inspired jewelry through its brick and mortar store in Grant, Florida, online at SanityJewelry.com, and throughout the USA at a multitude of events. We are proud to have helped them rebuild their marketing efforts by providing them with a new website design, search engine optimization (SEO) services, email marketing services, and targeted digital campaigns to grow their presence.
The Challenge
Sanity Jewelry needed to improve their online presence to help grow their local store on the national market. Before partnering with Nerdy South Inc., their website was receiving about 4,000 visits each month, with only 148 keywords bringing them to the front page of Google.
Sanity Jewelry needed a solution that would grow their online presence and establish a stronger national brand.
The Solution
We approached Sanity Jewelry with a full-fledged digital marketing strategy: redesign their website with ecommerce driven strategies, supported by a robust SEO plan to target a broad audience in a competitive market, and a combination of ads and email marketing to keep their customers coming back.
- Designed a visually appealing website that highlights their quality products and keeps customers interested
- Expanded keyword analysis to identify high-value terms that will attract qualified customers
- Engaging digital ad and email campaign to put their brand in front of new and returning customers
The Results
After partnering with Nerdy South Inc., Sanity Jewelry achieved remarkable improvements:
- Raised their monthly organic traffic to a peak of 32,000 users per month visiting organically from Google searches.
- Significantly increased the number of keywords bringing their website to the front page of Google to over 1,400.
- Manage Google and Facebook ad campaigns that have consistently returned over a 600-750% return on ad-spend (ROAS).
Nerdy South Inc. brought a complete digital marketing plan to Sanity Jewelry designed to boost their sales and grow their audience. By combining an updated website design with an effective SEO strategy and expertly-managed campaigns, we helped them achieve exceptional growth in traffic, sales, and brand visibility. Sanity Jewelry now enjoys growing sales and a strong community of customers nationwide.
