How to Use Pay Per Call Google Ads for Your Business

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If you’re looking for a new way to market your business, you should consider using pay per call Google marketing. This type of marketing is a great way to connect with new customers and generate leads. In this blog post, we will discuss what pay per call Google marketing is and how you can use it to grow your business. We are also a pay per call marketing agency, based out of Melbourne Florida, that can help you get started and manage your call campaigns if you don’t want to tackle this alone. If you are instead, a nonprofit looking to get Google Ad Grants, read further here.

What Are Pay Per Call Ads?

Pay Per Call Google Ads

Pay per call ads, or phone call campaigns, are online ads that allow potential customers to call your business directly from the ad. These ads can be placed on Google search results pages, websites, and apps. When someone clicks on your pay per call ad, they will be able to see your phone number and call you immediately. You pay only when phone calls are made to your business from the ad.

This type of advertising is beneficial for businesses that receive a lot of phone calls, such as restaurants, hotels, plumbers, and locksmiths. Pay per call ads can help you increase leads and sales by making it easier for potential customers to contact you.

It’s also a great way to target mobile devices, since people are more likely to call a business from their mobile phone than to fill out a form or click on a website.

New Call Only Ads vs Call Extensions Ads

If you’re thinking about using pay per call ads, you may be wondering what the difference is between new “call only” ads and the existing “call extensions” that are available. Call extensions are basically just your regular text ads with a phone number included at the bottom. You’re still charged per click, even if people don’t call you.

Call only ads, on the other hand, are designed specifically for mobile devices and only show up when people are searching on their phone. They also don’t have a website URL, so people can only call you, not click through to your website.

Why Use Pay Per Call Marketing

Performance Based Marketing

Call only ads use a performance marketing model, which means you only pay for results. You’re not paying for clicks or impressions, so there’s no wasted spend. Additionally, pay per call allows you to track the performance of your ad campaigns more effectively than other types of digital advertising campaigns.

Simple Conversion Tracking

You can see exactly how many calls were made, how long each call lasted, and what happened as a result of the call. This data can be extremely valuable in optimizing your campaigns and improving your ROI.

Generate High Quality Leads

Pay Per Call is a great way to generate high quality leads. Studies have shown that people are more likely to call a business than they are to fill out a form or click on a website. This means that you’re more likely to get qualified leads who are actually interested in your product or service. And since you only pay for the calls that are made, you’re not wasting money on ads that don’t convert.

Target Mobile Devices

More and more people are using mobile devices to search for businesses online. Pay per call allows you to target these mobile users with ads that feature your phone number prominently. This makes it easy for potential customers to contact you, which increases the chances of converting them into paying customers.

Use Local Numbers

If you’re targeting a local market, it’s a good idea to use a local phone number in your pay per call ads. This helps to build trust and credibility with potential customers, as they’ll see that you’re a business that’s located close to them. Inbound calls to your google ads show your business name but use a tracking number that can make you look like a local business.

If you’re looking for a more effective way to market your business, pay per call advertising is definitely worth considering. It’s a great way to increase leads and sales while reducing your marketing costs. Contact us today to learn more about how a call-only ad can benefit your business with increased lead generation, sales, or even just to raise brand awareness.

How to Use Pay Per Call Ads

Now that you know what pay per call ads are, it’s time to learn how to use them. Luckily, setting up a pay per call campaign is fairly straightforward and can be done in just a few steps.

Creating Your Own Call Campaign

If you’re interested in using pay per call Google marketing for your business, there are a few things you need to know. First, you’ll need to create a pay per call campaign in your Google Ads account. You can do this by going to the “Campaigns” tab and selecting “New Campaign.” Then, select “Pay Per Call” as your campaign type.

Next, you’ll need to choose your target keywords. These are the words or phrases that potential customers will use when they search for businesses like yours. Try to choose keywords that are relevant to your business and that have high search volume.

Once you’ve chosen your target keywords, you’ll need to create your ad groups. An ad group is a collection of ads that are all targeting the same keyword. Each ad group should have its own unique offer and call to action.

Finally, you’ll need to create your ads. Your pay per call ads should be clear and concise, and they should include a strong call to action. Make sure to include your phone number in your ad so that potential customers can easily get in touch with you.

By following these steps, you can create a successful pay per call campaign on Google Ads. Pay per call marketing is an effective way to reach potential customers, and it can help you grow your business. So if you’re looking for a new marketing strategy, give pay per call a try.

Do you have any questions about pay per call marketing? In addition to search optimization, development, and other forms of marketing we are also a pay per call marketing agency, and we can help you create a successful campaign! Contact us today to learn more!

Frequently Asked Questions

How do pay per call only ads work?

Instead of calling your business phone number, prospective customers can click a call button (click-to-call) directly from their Google results page. These types of marketing campaigns are known as pay per call ads.

What is a pay per call lead?

A pay per call lead is a prospective customer who contacts your business after clicking on one of your pay per call ads.

How much does a pay per call campaign cost?

The cost of a pay per call campaign varies depending on the keywords you choose to target and the amount you’re willing to bid for each keyword.

How do I track my pay per call conversions?

You can track your pay per call leads by setting up conversion tracking in your Google Ads account. This will allow you to see how many calls you’ve received from your ad campaigns, as well as how many of those calls resulted in conversions (sales or leads).

What is pay-per-call advertising?

Pay-per-call advertising is a type of lead generation where businesses only pay for inbound calls that they receive from prospective customers.

How does pay per call tracking work?

Pay per call tracking works by assigning a unique phone number to each of your ads. When someone calls that number, it’s routed to your business and you’re charged for the call based on your bid amount.

What are the benefits of pay per call advertising?

Pay-per-call advertising can be an effective way to generate leads and sales for your business. It’s a cost-effective way to track leads, and you only pay for results.

What are the best pay per call verticals?

There are a few pay per call verticals that tend to perform better than others, such as:

  1. Home services
  2. Legal services
  3. Health and wellness
  4. Auto repair
  5. Locksmiths

How much should I pay per call?

The amount you pay per call will vary depending on the keyword you’re bidding on, the competition, whether you are using ad extensions or new call only ads, and your quality score. Generally speaking, you can expect to pay anywhere from $0.50 to $100 per phone call with call campaigns on Google.

With Google Ads in general, you as a business owner are competing with your direct competition and bidding on what you can spend for a potential customer. Call offers are generally more expensive when the value of new clients is higher in your industry.

For example, if you are a lawyer and your business wants to target specific keywords like “car accident attorney” for more leads, you may pay a lot per call since the value of more calls can result in you getting that million dollar settlement.

Get More Phone Calls Now!

We can manage your call campaigns and other google ads to improve your lead gen and sales processes. We also have experience in landing page design, A/B testing, conversion rate optimization, and ad creative design to ensure that we write the captivating description text and headlines to maximize your headline clicks and take full advantage of search traffic.

If you want to learn more about how pay per call can benefit your business, or if you need help setting up a campaign, contact us today or fill out the form below! We’d be happy to chat with you and answer any questions you have.

About us and this blog

We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

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