Restaurant Website Design – Tips & Tricks From a Marketing Agency
- December 19, 2022
- Website Design
If you’re a restaurant owner, then you know that your website is one of the most important tools in your marketing arsenal. It’s often the first impression potential customers will have of your restaurant, so it’s crucial that your website design is on point!
In this blog post, we will discuss some tips and tricks for restaurant owners, as well as design examples for the perfect restaurant website. We’ll cover everything from homepage design to menu layout, how to implement online ordering, and rank higher on search engines!
Whether you’re just starting your own restaurant website or you’re looking to refresh your existing restaurant website, read on for some helpful advice!
Creating Your Restaurant Website
When you want a great restaurant website, you have a few choices – you can try to do it yourself with a website builder, which may produce a good looking website design but lack the features of a truly amazing restaurant website, such as fast performance, mobile friendly design, and more.
Or, you can hire an experienced web designer and developer who specializes in restaurant website design – giving you a unique, branded restaurant website that will make you stand out from the competition – with features like an online ordering system, reservations form, the ability to purchase gift cards, a loyalty program, upcoming events, your Instagram feed, or anything else you can think of.
We Build The Best Restaurant Websites
Our team has been in the web design and digital marketing business for decades, and we specialize in building restaurant websites that not only look good but have all the features you need to make your website successful. We’re devoted to creating a website for your restaurant that will impress customers, increase traffic, and boost sales.
Our experienced team of developers has built websites for many restaurants, and can create something truly special-a website designed with your brand in mind, with all the features that you need to bring attention and customers. We understand the importance of having a website and digital presence for your restaurant that reflects your unique style and offerings. That’s why we take the time to ensure that each website we design is tailored specifically to meet the needs of your business.
From custom designs, lunch or dinner menus, print ads, online ads, reservations systems, customer reviews, social media integration and more-we provide a complete marketing package for you that boosts traffic and sales.
Don’t waste time trying to make your own restaurant website design, give our team a call or fill out the short form below and we’ll set up a time with you to discuss your restaurant website design needs. We look forward to hearing from you soon!
What Makes a Great Restaurant Website?
A great restaurant website design should be easy to use for both customers and staff, so that any changes or updates you need to make are done quickly and easily.
Overall, restaurant website designs should be designed with the customer in mind. It should be optimized for search engines (SEO), which means a focus on speed, user experience, responsiveness, and great content. The goal is to make it easy for customers to find the information they are looking for and entice them to visit the restaurant.
With a strong website design and search presence, restaurants can increase their online presence and ultimately draw in more customers.
Websites Should Load Fast
If you want a successful restaurant website, speed is essential. Customers don’t want to wait around for slow-loading pages, and they are likely to leave if your website takes too long. In addition to that, search engines such as Google also consider website speed when ranking them in search results, so fast loading times are not only important for customer experience but also for SEO. To ensure fast loading times, be sure to minimize HTTP requests, use optimized images, leverage browser caching and minify your code as much as possible.
Provide a Great User Experience
Making your website visitors happy and providing a good user experience means considering many small details. For example, menu pictures and descriptions should be placed in a logical spot on the page that is easy to find and navigate. Similarly, contact info should be prominently displayed so customers can easily get in touch if they need to.
Attractive & Easy To Navigate
Your restaurant website should be attractive, easy to navigate and feature not just information about your menu or specials, but have great photos of your gourmet dishes, inviting images of your dining room’s rich interiors, bold typography and bright colors, and key information that potential guests might need such as your dress code or business hours, where you can order online for delivery or place orders online for pickup, as well as links to your social media accounts or events so that they can stay connected and up to date on your restaurant’s news.
Social Media Integrations
One of our favorite tools for restaurants is Instagram, as it allows you to serve up stunning images of your restaurant, menu items and events. It’s also a great platform for seeing what customers are saying about your restaurant, so don’t forget to keep an eye on the posts that include your restaurant hashtag. You can integrate your Instagram feed directly into your website, so that customers can see the latest mouth watering images of your food.
Another important aspect of restaurant website design is making sure that all relevant call-to-actions are included in the website. Some examples include a clickable phone number for reservations, online ordering links, links to gift cards and/or loyalty programs, and a sign-up for email newsletters. All of these should be easy to find and use on the website, so that customers can quickly take action when they visit your restaurant website.
In this day and age, it’s essential that all websites are optimized for mobile devices. Many users access websites on their phones or tablets, so it’s important that your website works just as well on those devices. Make sure all images are optimized for mobile and that any text is readable without zooming in. Additionally, you want to make sure that websites load quickly and smoothly, which will help the ranking on search engines like Google.
Easy Navigation & Visuals
Navigation should be straightforward so that users can find what they’re looking for quickly. The website should also feature visuals like photos, videos and graphics to make it visually appealing. It’s best to use large, high-resolution images that are optimized for the web. Quality visuals will draw in customers and help them understand your restaurant offerings better.
Your restaurant website design should include content that accurately reflects your offerings, including menu items and prices. You should also include information like contact details, opening hours and directions to the restaurant. Additionally, you can use the website to share interesting stories about the restaurant, upcoming events or special offers. This will help engage customers and keep them coming back.
Structured Data For Search Engines
When most people think about what makes the best restaurant website, they only think about design elements such as a big hero image on the home page that showcases the food, or full screen images of the interior.
However, there are many technical elements that also need to be considered because it can help customers find your restaurant on search engines more easily and enhance the overall experience of your site visitors. Structured data is a type of code used by search engines to better understand what each page on your website is about and how it should appear in search results.
It can help you reinforce things on Google such as your restaurant location, where to place online orders, and other user-friendly SERPs features such as review stars, your business hours, the price range of your food, or frequently asked questions that appear in the “people also ask” portion of Google search results. The more SERPs features you have, the more likely you are to capture attention and drive traffic to your website.
Restaurant Website Design Examples
We made a list of some of our favorite restaurant websites to give you some inspiration for when you start to build your own website. Remember, what makes the perfect website isn’t just a beautiful website design, but also a design that is easy to use, fast to load, and most importantly friendly on mobile phones.
1. Texas Roadhouse
The restaurant website for Texas Roadhouse features an inviting design with bright colors, calls to action that stand out, and plenty of images. The menu is well organized, making it easy to find what you are looking for. The website also features a blog page, which provides customers with updates on new dishes and events at the restaurant.
2. Quince Restaurant
This San Francisco restaurant website features a design focused on showcasing its attractive cuisine. Large images fill the page, and there is plenty of white space to break up the content. The menu is organized in an intuitive way, making it easy to find what you are looking for. The restaurant also has a newsletter signup feature that allows customers to keep up with new dishes and events.
3. Charley’s Cheesesteaks
This website uses vibrant colors and fun images to draw customers in. The website’s layout is easy to navigate, and it offers a variety of mouth-watering dishes for customers to explore. Additionally, the website includes store locator feature so that customers can find their nearest location. It also features an online ordering system so customers can enjoy their favorite Charley’s Cheesesteaks right away.
4. Joe’s Crab Shack
This website for this famous seafood restaurant features a colorful design that is easy to navigate. The homepage includes enticing images of their food, as well as links to their menu and other features.
5. Log Cabin Drive-In
This website for the drive-in restaurant has a vintage feel, with a classic black and white color scheme. The homepage includes pictures of the restaurant itself, as well as information about their menu items and specials.
This simple website for the popular restaurant chain has a fun and inviting design. The homepage includes colorful images of their food, as well as information about their different locations around the world and how to place an order.
8. Shake Shack
Shake Shack has an eye-catching website design that incorporates bold typography and a modern color palette. The homepage includes pictures of their food, as well as information about their restaurant locations.
9. Federalist Pig
The Federalist Pig website has a bright and cheerful design. It features a homepage with colorful pictures of their food, as well as information about their menu items and specials.
10. Firehouse Subs
Firehouse Subs has a website design that is professional and modern. The homepage includes photos of their food, as well as information about locations and nutritional facts.
Start Your Site Design Today!
Whether you want a landing page for ads or a beautiful restaurant website, our team at Nerdy South Inc can create a design you’ll love. We specialize in restaurant website design, and our team can provide everything from website setup to brand development. Contact us today to get started by calling (321) 914-0035 or emailing us at [email protected]!
Frequently Asked Questions
How can I design my small restaurant website?
Nerdy South Inc has a team of experienced developers who will work with you to design the perfect website for your restaurant. We offer website setup, brand development, and more!
What types of restaurant websites can you design?
Our team specializes in designing custom restaurant websites that fit any type of brand brand. We’ve worked with diners, seafood restaurants, Persian and Mediterranean restaurants, food trucks, and more!
What do I need to start designing my restaurant website?
Our team will work with you to create a custom website that meets the needs of your business. We’ll help you choose the right web hosting service and domain name, as well as provide a range of other services including logo design and content writing.
Do you provide support after the website is designed?
Yes, we provide ongoing support for the website once it’s designed. We’ll make sure the website is running smoothly and quickly address any technical issues that may arise. We also offer SEO optimization services to ensure your restaurant website ranks high in search engine results.
Do you have any tips for designing a restaurant website?
We suggest focusing on creating an engaging and visually appealing website that reflects your restaurant’s branding. Make sure to include detailed information about the menu, location, and hours of operations.
Additionally, it’s important to make sure your website is optimized for mobile devices as more people are accessing websites from their phones and tablets. Finally, incorporating customer reviews and ratings can be a great way to build trust with potential customers.
When you’re ready, contact us for professional restaurant website design services and we will take care of the rest! With our experienced team of web developers, you can be sure your website will stand out from the competition and help drive more traffic to your business!
How should a restaurant website look like?
A great restaurant website should be visually appealing, containing dynamic content that showcases the restaurant’s menu items and services. It is important to create a professional looking website with an easy-to-navigate layout and clear call-to-action buttons.
Additionally, having an up-to-date events page can help keep customers informed about promotions or special occasions. The website should also include contact information and links to your social media accounts.
Is Wix good for restaurants?
Wix is a good website builder for restaurants, but we don’t recommend website builders like Wix as they are not as powerful or versatile as custom designs. Additionally, website builders often limit the features you are able to add, so if you want a unique design for your restaurant website, it is best to use a web designer or developer.
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