If you’re looking for ways to improve your website ranking and marketing strategy, you should consider hiring an SEO agency in Melbourne FL like Nerdy South Inc. We are a digital marketing agency based between Melbourne and Palm Bay, and we can help you with everything you need, from simple web design to optimizing your website for Google and other search engines, which will result in more traffic and higher conversions.
If you’re not sure where to start, we recommend reading this blog post to learn more about search engine optimization and the digital marketing services we provide to help you improve rank, increase traffic, and convert your visitors into sales!
What Is Search Engine Optimization?
Search engine optimization (SEO) is the practice of improving the ranking of a website on search engines like Google, Yahoo, and Bing. The higher your website ranking, the more likely people are to find your business when they search for relevant keywords.
It is a process that’s always evolving as Google updates its algorithm to provide searchers with the best results possible. In order to stay ahead of the curve, you need to partner with a digital marketing agency that specializes in SEO and can keep your website ranking high in search engines results pages (SERPs) and driving organic traffic.
Search Engine Optimization should be an important part of any digital marketing efforts you make for your business. It’s one of the most efficient and effective ways to generate leads and grow your business. And, it is also one of the most cost-effective digital marketing strategies with a high ROI (return on investment).
A well-optimized website can help you:
Generate more leads and sales from organic search traffic
Increase brand awareness and reach your target audience
Get ahead of your competitors
Improve your conversion rate
Enhance your customer experience
So why don’t more businesses focus on organic search engine results instead of focusing their digital marketing strategy on PPC ads like the ones you see on Facebook, Google, and etc?
The answer is, most businesses don’t know where to start or they think it’s too complicated and time-consuming. It doesn’t help that digital marketing services that are heavily focused on ads can promise instant results, whether those results drive sales for you or not, but the SEO process is more about growing slow and steady. It can take months or years to see the full effects of an effective SEO strategy.
Local SEO vs National SEO
There are two types of SEO strategy: local and national. Local SEO focuses on optimizing your website for searches within a specific geographic area, while national SEO targets a wider audience.
Local SEO results are obtained by optimizing your website, business listings, and social media profiles for keywords that relate to your products or services in your city or region. For example, if you own a coffee shop in Melbourne, Florida, you would most likely want to optimize your website for keywords like “coffee shop Melbourne FL” or “coffee shop near me” or “cafes near me.” We find out which keywords are best for you by looking at what specific phrases are searched the most in your area.
National results on the other hand, are obtained by optimizing your website for keywords that are not specific to any one location. For example, if you sell coffee beans online, you would probably want to optimize your website for keywords like “coffee beans” or “buy coffee beans.”
While both local and national SEO strategies are important for businesses, the approach that you take will depend on the type of business that you have. If you’re not sure which strategy is right for you, contact a local SEO agency like ours in Melbourne, FL for help. We’ll be happy to review your website and give you our recommendations.
Google for Local SEO
Google Maps is a great way to get started with local SEO and Google My Business is the perfect way to make your business more visible on Google Maps. By optimizing your Google My Business listing and making sure that your NAP information is accurate in Google Maps, we can make it easier for customers to find your business when they search for keywords related to your products, services, or business.
When you add your business to Google my Business, you can add important information like your business hours, address, phone number, and website. You can also add photos of your products or services, which can help customers learn more about what you offer.
If you want to get serious about local SEO, you need to hire a company that is fluent in using the Google Search Console. This tool from Google allows you to see how your website is performing in organic search results, track your progress over time, and submit your sitemap so that Google can find and index all of your pages.
Google Analytics is another essential tool that our marketers use for effective local SEO. By tracking your website traffic, you can see how well your SEO efforts are paying off and identify areas where you might need to improve.
By using these tools and following best practices for local SEO, the digital marketing and SEO experts at Nerdy South Inc. can make it easier for customers to find your business online. And when customers can find you easily, that means more business for you!
Contact us today to see why so many small businesses in Brevard County are raving about our services!
On-Site SEO Factors
There are a number of factors that go into on-site SEO. To get started, take a look at your website and see if there are any areas that can be improved. Here are a few things a digital marketing team will look for:
Good Title Tags
These are the tags that appear in the title of your web page. Make sure that your title tags are descriptive and include relevant keywords.
These are the short descriptions that appear under your title tag in the search engine results. Again, make sure that these are descriptive and include relevant keywords.
These are used to structure the content on your web page. Use header tags (H tags like <h1> or <h2> in HTML) to break up your content into sections with headlines. This makes it easier for search companies to understand the structure of your content and makes it easier for them to find relevant keywords.
Make sure that your content strategy is focused on creating keyword-rich content. This means using the keywords that you want to rank for in a natural way throughout your website’s content. Don’t stuff your content to the point the keyword density is too high, as that will actually hurt your SEO ranking. Instead, focus on creating quality content that is relevant to your target keywords.
One of the key aspects of search engine optimization nowadays is website performance. This means that your website needs to load quickly, be mobile-friendly, and have a clean code structure. If your website is not performing well, it will be difficult to rank high in search results.
Another important aspect of SEO is user experience. This includes factors such as how easy it is to navigate your website, how fast your website loads, and something we call content layout shift. Content layout shift is a measure of how much your website’s content moves around as the page loads. A high content layout shift can be frustrating for users and will negatively impact your SEO.
Mobile-first indexing is a relatively new concept in the world of SEO. Basically, it means that Google will now prioritize mobile versions of websites when crawling and indexing. This is a huge change, as previously Google would primarily focus on the desktop version of a website.
If you’re not sure if your website is mobile-friendly, you can use Google’s Mobile-Friendly Test tool to check. Simply enter your website’s URL and Google will analyze your page and tell you if it’s mobile-friendly or not.
Off-Site SEO Factors
Off-Site SEO is mostly about building backlinks. A backlink is simply a link from one website to another. Google views backlinks as votes of confidence and the more votes (backlinks) you have, the higher your website will rank.
We help your business get backlinks through content marketing services such as copywriting, press releases, social media marketing, and guest blogging.
Content Marketing Strategy
Content marketing is the process of creating helpful, informative, and engaging content to attract and retain customers. At Nerdy South Inc, we have a team of experienced copywriters who can help you create high-quality content for your website. We can also help you distribute your content through press releases and social media platforms such as Facebook, Twitter, and LinkedIn.
Guest blogging is an effective way to get backlinks to your website. Our digital marketing company can help you find guest blogging opportunities and write quality content for these sites. We will also promote your guest blog post on our social media platforms to give it a boost.
Social Media Marketing
One of the best ways to improve your website ranking is to use social media marketing. We can help you create and share content that will get people talking about your brand, and we’ll also help you to build relationships with influencers in your industry.
The Best Digital Marketing Services in Melbourne, FL
The web design and digital marketing team at our Melbourne, FL SEO agency is dedicated to helping businesses improve their website ranking on search engines. If you’re ready to take your business to the next level, contact us today and we’ll be glad to help you get started.
We also provide web design, digital marketing, graphic design, search engine optimization, content creation, advertising with Google Adwords, and social media marketing to businesses in the following areas of Brevard County: Palm Bay, Malabar, Merritt Island, Satellite Beach, Viera, Cocoa, Rockledge, Cocoa Beach, and more! So whether you’re in need of something simple like small changes to your current web design or an all new custom web design, or if you’re looking for something more all encompassing, like a full suite of digital marketing and design services – Nerdy South Inc has you covered!
Don’t wait any longer, reach out to us today and let us help you take your business to the next level with our time tested web design and digital marketing services! We look forward to hearing from you soon!
About us and this blog
We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.
Nerdy South is a website design and digital marketing agency located in Melbourne, FL that specializes in web development & web design, web hosting and Amazon AWS services, search engine optimization, conversion rate optimization, and online marketing. We help clients make their website visible to users all over the world by creating beautiful websites and getting them highly ranked on Google.