Online Presence Analysis
An online presence analysis lets you measure and analyze things about your business online such as search engine visibility, social media presence, digital marketing presence, and other things that contribute to your digital footprint. By analyzing data from multiple sources like search engine results, website traffic statistics, social media metrics, and other online channels we can evaluate which strategies you're missing out on, which ones are working for you, and which ones need adjusting.
Web Presence Analysis
An online presence evaluation consists of assessing your website, its content and its performance, and what your web presence is like on social media and search results. It can include a technical audit of your web servers, code validation for mobile devices, URL structure evaluation, and other concepts relative to search engine optimization, as well as an analysis of your other marketing activities. The goal is to ensure that your website is responsive, optimized for search engines and easy to navigate.
Online Marketing Analysis & Audits
If you want your online marketing strategy to be successful, it’s important to have a comprehensive review of your website and marketing efforts, and their performance. We'll show you things like where you stand with your target audience, how you can attract potential customers searching keywords related to your business, and provide other other traffic ideas based on the results of your digital presence analysis and audit in a detailed summary. Whether you're a local business or an international brand, it's good to identify the strength and weaknesses of your online properties.
Social Media Presence Analysis
Another online marketing strategy we will analyze is your digital presence on social media networks and online directories. This includes things like your social ads, organic reach, brand hashtag usage and other elements. We will also look at how you interact with customers on social networks, compare your marketing campaigns to those of competitors and identify areas for improvement. Then we'll provide clear recommendations about what next steps you should be taking next so there's no guesswork involved!
Let's get you more business with our online marketing strategy! Call today to schedule a free initial consultation, start your online presence analysis, and learn more about how Nerdy South Inc can help you!
Increase Organic Traffic
If you want to be found online through local searches or social media, you need to increase organic traffic. By optimizing your website with search engine optimization (SEO) strategies such as keyword research, on page performance updates, writing website content tailored to top keywords and long tail keywords, and creating backlinks to your website pages, we can increase organic search rankings and drive more targeted traffic to your website.
Projects Optimizing Behavior
There are both free tools and paid software programs available that help us to target the right audience for local businesses. Through keyword research, competitor analysis, and an understanding of who is searching for what, we can create content tailored to your business name, services, and other ideal keywords. This will help you to reach potential customers on search engines, your social media profiles, and other online platforms.
Other Digital Marketing Strategies
In addition to organic search engine optimization, other strategies like pay-per-click (PPC) campaigns, email marketing, SMS marketing, and social media advertising can also be used to reach potential customers. We'll look at all these things and more during your online presence analysis to get an idea of what's working, what is wasting your time and budget, and how to use this information to get your business to the next level.
Pay-Per-Click Advertising (PPC)
With PPC campaigns, businesses can target ads based on certain demographics and other criteria in great detail. Ads are only shown to people who have expressed interest in the topic, making them much more likely to convert, and your ads begin working almost instantly which is often a more cost-effective solution than SEO. However, PPC campaigns require more ongoing maintenance and monitoring than SEO as the landscape changes quickly.
Social Media Advertising
Social media advertising is a great way to drive traffic to your website and increase brand awareness. With social media, businesses can post relevant content that customers will find useful and engaging. Additionally, businesses can target ads based on demographics such as age, gender and location. Businesses can also use remarketing campaigns on social media platforms such as Facebook and Instagram to keep their brand top-of-mind with customers who have already expressed interest in their product or service.
Email marketing allows businesses to send newsletters, special offers, and other updates to their clients as well as potential customers. Emails can be crafted to target specific audiences by including personalized content and tailored visuals. It's also an effective way of reaching out to build relationships with people who have already done business with you. Unlike other forms of marketing, email marketing allows businesses to track results and see exactly how their campaigns are performing.
SMS marketing is another important component for reaching out to customers with things like special offers or with reminders of upcoming events. SMS marketing allows large or small businesses to send short messages to their customers and potential customers in an instant and cost-effective way. SMS also makes it easier for customers to respond directly, making it a great way of engaging with people who have already expressed interest in your product or services that you provide.
Search Engine Optimization (SEO)
Search engine optimization (SEO) is the process of optimizing a website so that it appears higher in search engine results pages (SERPs). SEO involves using keywords and other strategies to improve visibility and rank for specific terms related to a business's products or services. SEO and Local SEO can both help businesses understand the search engines' design and reach more potential customers, increase traffic to their website, and generate more leads.
Push marketing involves using app notifications and more to target specific groups of people with customized messages. This type of marketing is especially effective for retaining customers who have already expressed interest in your product or service. It also allows businesses to communicate immediately with potential customers and increase conversion rates; and it allows for more personalization and engagement than many other resources.
Grow Your Online Business
Once we have identified the keywords that are most relevant to your business, it is important to optimize your website for them. We will perform an audit of your website to make sure all of your landing pages are correctly optimized for SEO and optimized for conversions. This includes restructuring page content to incorporate more relevant words, improving meta and title tags, creating internal links from other pages on your website and optimizing images for better visibility, a/b testing to maximize conversions, and other ideas for increasing traffic. Ideas like blogging, social media marketing, and other forms of online promotion can all be used to help promote your business through higher rankings.
Finally, we can help you track the success your web presence efforts by using analytics tools such as Google Analytics. This will allow us to monitor how successful our efforts have been and suggest areas for further improvement. We look forward to helping you optimize your website!
Start Your Online Presence Analysis
Let us help you grow your online business, and grow it with passion. By starting with an online presence analysis, you'll get a big picture of how your marketing efforts are doing and know what steps to take next.
To stay competitive in today's digital world, it is imperative that you have an up-to date strategy for your online branding and digital marketing. A professional online presence analysis consists of incredible ways to help you identify the areas that need to be optimized, so you can create a cohesive web presence, including a social media presence, and build a strong, recognizable brand. Do you need social media optimization to keep connected with your loyal customers? We have the tools to determine searching keywords related to what your consumers are typing into Google to find you!