If you’re a business owner in Melbourne, Florida, then it’s important to make sure that you’re taking advantage of social media marketing. This type of marketing is one of the most effective ways to reach out to potential customers and promote your products or services. In this post, we will discuss social media marketing and social media advertising, which social media platforms provide the best results, how to reach your target audience, and give you some social media marketing tips that are specific to businesses here in Brevard County. We’ll also provide a few examples of businesses that are doing social media marketing right!
What is social media marketing?
Social media marketing is when you create and share content on social media platforms in order to achieve marketing and branding goals. The content you share can be in the form of text posts, images, infographics, videos, or even live streaming. When done correctly, social media marketing can help you build brand awareness, generate leads, helps with search engine optimization, increases website traffic, and provides more sales.
Not sure where to start? Here are some social media marketing tips for businesses in Melbourne, Florida:
1. Establish Your Goals
Before you start creating any content, it’s important that you first establish your goals. What do you want to achieve with your social media marketing? Do you want to increase brand awareness, drive website traffic, or generate leads? Once you know what your goals are, you can create content that is aligned with those goals.
2. Choose the Right Platforms
There are a lot of different social media platforms out there, and it’s important that you choose the ones that are most relevant to your business. If you’re B2B, LinkedIn is a great platform to focus on. If you’re B2C, Facebook and Instagram are good options. If you want to target homeowners, Nextdoor is a good platform to consider.
3. Create Engaging Content
Your social media content should be engaging, informative, and visually appealing. A good digital strategy will include a mix of content, including images, infographics, videos, and blog posts.
4. Use Hashtags Where Available
Hashtags are a great way to reach new audiences on social media. When you use relevant hashtags, your content is more likely to show up in search results. Usually when a campaign achieved fantastic results, a big part of that success is due to the use of hashtags.
5. Post Regularly and at Optimal Times
If you want your social media marketing to be successful, you need to post regularly. That doesn’t mean you need to post every hour, but you should aim to post several times a week, at minimum. There are ways of developing strategies based around when your social media marketing efforts get the most views, clicks, and shares.
6. Use Visual Content
People are drawn to visuals, so if you want your social media marketing to be successful, you need to use visual content. That could mean using images, infographics, videos, or all of the above.
7. Pay Attention to SEO
SEO is important for all businesses, but it’s especially important for businesses that are using social media to market their products or services. That’s because you want people who are searching for terms related to your business to be able to find you easily on social media.
8. Monitor Your Progress
It’s important to monitor your progress to see what’s working and what’s not. There are a number of social media marketing tools that can help you with this, but you don’t have to pay for all those tools yourself when you hire a marketing agency like Nerdy South Inc.
7. Analyze Your Results
Once you start using social media to market your business, it’s time to analyze your results. See how many new leads or customers get and from which social media channels. Also, take a look at how much traffic your website is getting from social media. You can use Google Analytics to track this. Are you reaching your target audience? Are your social media marketing campaigns returning a positive ROI? These are important questions to answer. If you’re not getting the results you want, make changes to your campaigns. Try new strategies and see what works best for your business.
8. Keep Up with the Latest Trends
Social media is constantly evolving. New features are being added to social media platforms all the time. Make sure you’re keeping up with the latest trends, like what’s happening with the Facebook algorithm, so you can take advantage of new opportunities as they arise without needing key staff to wear multiple hats.
9. Use Tools to Help You Save Time
Managing social media accounts can be time-consuming when you have a constant hands-on approach. Fortunately, there are many tools that can help save time by automating some of your tasks. For example, you can use social media scheduling tools to automatically post content at the best times for engagement.
Unfortunately, many of these tools are expensive, because they are meant for a full-scale marketing agency that is handling multiple clients’ accounts instead of one website, but they provide an interactive approach that is difficult to beat.
What does a social media marketing agency do?
There are many benefits to working with a social media marketing agency, but the most important one is that it frees up your time so that you can focus on running your business. Secondly, an agency has the expertise and manpower to create high-quality content and run social media campaigns effectively.
Digital Marketing Should Be Easy
Things like posts and videos can be scheduled in advance, and it takes a limited amount of time to create and manage ads. A marketing agency like our team here at Nerdy South Inc also knows how to create compelling content and measurable marketing goals, which is a key part of running successful social media campaigns.
We Handle All The Social Media Channels
We’ve worked on all the major social media channels, including Facebook, Twitter, YouTube, Nextdoor, and Snapchat; and with a variety of different types of businesses to increase their social media presence and online sales through engaging content and digital advertising efforts. Our team can develop a social media marketing strategy tailored to your business goals, and we’re always happy to answer any questions you have about the process.
Social Media Management
If you’re ready to take your social media presence to the next level, contact us today for a free consultation! We’ll be happy to chat with you about your goals and how we can help you achieve them. Thank you for considering us as your social media marketing partner!
How much does social media management cost for small businesses?
Social media marketing services can range in price from a few hundred dollars to a few thousand dollars per month, depending on the size of your business, which services/industries you’re targeting, which platforms you’re using, and how often you need digital content posted to your social platforms.
Here at Nerdy South Inc, we offer affordable social media management packages for small businesses starting at just $300 per month.
Contact us today to learn more about our services and our Melbourne-based agency can improve your digital marketing strategy overall. Our managed services include everything from content creation, brand exposure, video content, email marketing, SMS marketing, website design, google ads, and other marketing services to re-target your existing customers or help you find new ones. We constantly keep up with the latest trends, algorithms, and changes to guarantee our clients succeed.
Whatever your primary focus is, we will help you develop a social media marketing strategy that aligns with your goals and drives results.
The Best Social Media Marketing in Melbourne, Florida
When you need a social media agency you can trust, you know we’re just a short drive from you with an office directly off Palm Bay Rd. We understand the Melbourne, Florida market and can help you take your business to new heights.
Get In Touch Today!
We’ll not only help you grow your brand but most importantly we will improve your bottom line. We’ll work with you to create engaging content, run targeted ad campaigns, and engage with your audience to build relationships that last.
Don’t wait any longer, contact us today to get started on growing your business with the best social media marketing agency in Melbourne, Florida!
This form is currently undergoing maintenance. Please try again later.
About us and this blog
We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.
Nerdy South is a website design and digital marketing agency located in Melbourne, FL that specializes in web development & web design, web hosting and Amazon AWS services, search engine optimization, conversion rate optimization, and online marketing. We help clients make their website visible to users all over the world by creating beautiful websites and getting them highly ranked on Google.